Detox. Retox. And say yes?

How do you make a film to promote a hotel whose tag line is "Detox. Retox. Repeat?"

The W hotels have a reputation of hosting unforgettable experiences, but it is not a brand you'd think of when you think of wedding destinations. And yet, they're precisely the kind of place you'd want to host your wedding at if you're the kind that doesn't believe in the mundane.

To position The W hotels across Asia as premier destinations for weddings, Mads K. Baekkevold & I visualised a newly wed's 'first dance' that's a throwback to their not-so-ordinary wedding at the W.